# Voice.md for Hume AI

This document outlines Hume AI's brand voice, providing guidelines for consistent and effective communication across all platforms.

### Communication Style
- **Overall tone and personality:** Authoritative yet approachable, innovative, and human-centric. We are experts in emotional intelligence for AI, guiding developers and businesses to build more understanding and empathetic voice technology. Our tone is confident, forward-thinking, and empowering. We blend scientific rigor with a focus on human connection.
- **Key stylistic elements and patterns:**
    - **Benefit-driven language:** Always emphasize what our technology enables users to achieve and the problems it solves.
    - **Problem/Solution framing:** Identify current limitations in AI (e.g., lack of emotional understanding) and position Hume AI as the cutting-edge solution.
    - **Data-backed credibility:** Incorporate statistics, research references, and quantifiable achievements (e.g., "50+ Languages," "decades of research") to build trust and demonstrate expertise.
    - **Clear and concise:** Prioritize readability with strong, direct verbs and well-structured sentences. Avoid unnecessary jargon where simpler terms suffice, but don't shy away from precise technical language when appropriate.
    - **Emphasis on "humanity" and "emotional intelligence":** These are core to our mission and should be consistently highlighted as differentiators.
- **Vocabulary preferences and word choices:**
    - **Technical & Precise:** "modality," "semantic space theory," "multimodal," "evaluation APIs," "LLM TTS system," "prosody," "intonation," "back channeling."
    - **Human-Centric & Emotive:** "emotional intelligence," "empathic," "understands humanity," "connects with people," "human feedback," "unbiased."
    - **Action-Oriented & Empowering:** "embed," "build," "train," "evaluate," "equip," "access," "explore," "cutting-edge," "proven results," "next-generation," "instructible."

### Content Patterns
- **Common themes and topics:** The evolution and future of voice AI, the critical role of emotional intelligence in technology, the limitations of purely automated metrics, and the practical applications of Hume AI's models, datasets, and APIs. Research breakthroughs, open-source contributions, and community collaboration are also recurring themes.
- **Structural approaches to content:**
    - **Clear value proposition:** Start with a strong statement of purpose or benefit, often in a hero section.
    - **Modular sections:** Content is broken into digestible blocks, typically with a compelling headline, a brief descriptive paragraph, and bulleted lists for features or benefits.
    - **Progressive disclosure:** Introduce high-level concepts and then provide deeper dives or specific examples within subsequent sections or linked resources.
    - **Consistent navigation and footer:** Reinforces brand identity and directs users to relevant resources (products, documentation, company info).
- **Call-to-action styles and patterns:** CTAs are direct, action-oriented, and clearly state the next step. They often follow a brief summary of benefits or an invitation. Examples include "Learn More," "Explore Study Runner," "Explore Data Library," "Explore Our Models," "Get Started with Hume Today," "Contact," "Subscribe," and "Join our Discord."

### Audience Interaction
- **How the brand addresses its audience:** We address our audience as innovators, developers, researchers, and leaders in AI. We speak to them as peers who share a vision for more intelligent and human-aware technology. We aim to inform, inspire, and enable their work.
- **Level of formality and relationship style:** Professional and expert, yet collaborative and inviting. We position ourselves as a trusted partner and a valuable resource, not just a vendor. We empower our audience to "build, train, and evaluate" alongside us.
- **Engagement and conversation patterns:** We encourage active participation through community platforms (Discord) and invite users to "stay in the loop" with updates. We frame our offerings as essential tools to help them succeed, fostering a sense of shared progress and innovation.

### Guidelines & Examples
- **Do's and don'ts for brand communication:**
    - **DO:** Emphasize the unique blend of scientific rigor and human empathy that defines Hume AI.
    - **DO:** Highlight the practical impact and transformative potential of emotionally intelligent AI.
    - **DO:** Use clear, concise language, even when discussing complex technical concepts, always explaining the "why" and "how."
    - **DO:** Support claims with data, research, and tangible benefits to build trust and credibility.
    - **DON'T:** Use overly casual or informal language that undermines our expertise or professionalism.
    - **DON'T:** Overwhelm the audience with jargon without providing context or explaining the value and relevance.
    - **DON'T:** Make unsubstantiated claims or focus solely on features without linking them to clear user benefits or real-world applications.
    - **DON'T:** Sound overly academic or detached; remember the "humanity" at the core of our mission.
- **Example phrases and expressions that are "on-brand":**
    - "Building AI with emotional intelligence to create technology that truly understands humanity." (Our mission)
    - "The Emotional Intelligence Lab for Voice AI." (Our positioning)
    - "Providing the open source models, datasets, and evaluation APIs to embed emotional intelligence into your voice models." (Our value proposition)
    - "Running Human Studies Has Never Been Easier." (Benefit-driven headline)
    - "Automated metrics only tell part of the story. Learn why human evaluation is essential for building voice AI that truly connects with people." (Problem/solution framing)
    - "Equip Your Team with the Latest, Cutting-Edge Research." (Empowering statement)
    - "What’s changed isn’t just where voice is used, but what it represents." (Forward-thinking perspective)
- **Content types and formats the brand uses:** Blog posts (research insights, product announcements), marketing landing pages (product overviews, feature deep-dives), product descriptions, developer documentation links, community invitations (Discord), and calls-to-action for sales and subscriptions. Content frequently incorporates statistics, bulleted lists, and clear headings for scannability.